Why astrology & witchcraft are trending with gen z in 2025

There’s something about reaching for stardust that feels distinctly millennial – yet today's teens seem more obsessed than ever with unraveling cosmic secrets and tapping into ancient magic. While some might dismiss it as a passing fad, Gen Z's fascination with astrology and witchcraft reveals deeper yearnings: a desire to find meaning in an increasingly chaotic world, control over their own destinies, and perhaps even connection to something beyond the digital realm. This exploration delves into how these practices are capturing young imaginations – from TikTok trends that demystify constellations to modern-day witches forging their path with rituals steeped in nature's energy.

Astrology’s Digital Domination

TikTok’s Role in Popularizing Cosmic Content

The rapid rise of astrology and witchcraft among Gen Z can't be discussed without acknowledging TikTok's powerful influence. The app has become a virtual hub where cosmic concepts are explored, debated, and shared with unprecedented reach.

TikTok's algorithm thrives on engaging content, often prioritizing visually appealing videos that spark curiosity and encourage sharing. This environment is perfectly suited for astrology readings, spellcasting tutorials, tarot card interpretations, and discussions about manifestation techniques—all of which have found a thriving audience on the platform. Users can quickly learn basic astrological concepts like their sun signs or explore more complex topics through bite-sized video lessons.

Moreover, TikTok's emphasis on community fosters connections between individuals interested in these practices. Hashtags dedicated to astrology (#astrologytiktok), witchcraft (#witchtok), and related spiritual themes create spaces for users to interact, ask questions, share experiences, and learn from each other. This sense of belonging and shared exploration has undoubtedly contributed to the mainstreaming of cosmic content among Gen Z.

App-Based Astrology: Accessibility & Personalization

But TikTok's reach extends beyond simple exposure; it fuels a new accessibility in astrology thanks to dedicated apps. These platforms demystify complex cosmic concepts by offering personalized readings and interactive tools tailored to individual needs. Gen Z, known for its tech savviness and preference for on-demand experiences, readily embraces this convenience.

Suddenly, understanding one's birth chart or exploring astrological transits isn't confined to dusty books or expensive consultations with specialists. These apps provide a user-friendly interface where individuals can delve into their unique celestial blueprint at their own pace. Interactive charts visualize planetary placements and aspects, offering intuitive explanations of potential strengths, challenges, and recurring themes in life.
This personalization fosters a sense of ownership over one's astrological journey, empowering Gen Z to actively engage with cosmic insights rather than passively receiving generalized interpretations.

The Rise of Astro-Influencers

This newfound interest in astrology has led to a surge in popularity among astrologers who share their insights on social media platforms like TikTok, Instagram, and YouTube. These "astro-influencers" have cultivated large followings by offering personalized readings, exploring complex astrological concepts through engaging content, and providing relatable interpretations of current events through an astronomical lens.

Their influence extends beyond simple predictions; many astro-influencers emphasize the empowering aspects of astrology, encouraging self-reflection, personal growth, and a deeper understanding of one's strengths and challenges based on their birth chart. This approach resonates with Gen Z who are actively seeking meaning and purpose in a rapidly changing world.

Witchcraft: A Modern Spiritual Toolkit

Energy Work & Manifestation Techniques

This exploration of cosmic concepts extends beyond theoretical knowledge into practical applications. Gen Z is increasingly drawn to energy work and manifestation techniques as tools for personal growth and empowerment. These practices resonate with a generation seeking tangible ways to shape their realities, often feeling disillusioned by traditional systems that seem unresponsive to their needs.

TikTok has become a platform where individuals share experiences with meditation, crystal healing, chakra balancing, and various forms of divination. Users learn about the Law of Attraction – the belief that positive thoughts attract positive outcomes – and explore how intention setting can influence events in their lives.
This emphasis on self-directed energy manipulation empowers Gen Z to take control of their well-being and manifest desired experiences, from improved relationships and career success to greater inner peace and abundance.

Connecting with Nature & Ancestors

This renewed interest in spirituality extends beyond digital spaces and manifests in a growing desire to reconnect with nature and ancestral wisdom. For Gen Z, facing an increasingly complex world marked by climate change and social upheaval, these practices offer solace, grounding, and a sense of belonging to something larger than themselves.

Young people are turning to foraging for wild herbs and mushrooms as both a sustainable practice and a way to connect with the earth's bounty. They're exploring traditional crafts like basket weaving and herbalism, learning from elders or online communities who share their knowledge through workshops and tutorials.
There’s also a surge in interest in ancestral healing practices – rituals aimed at honoring ancestors, seeking guidance from them, and understanding family histories for personal growth. This focus on lineage offers comfort amidst the rapid pace of modern life, reminding Gen Z that they are part of something enduring and interconnected.

Beyond Trends: Core Motivations

Seeking Control in an Uncertain Future

The digital realm is increasingly mirroring real-world anxieties about control and predictability. Gen Z has grown up witnessing climate change, economic instability, and rapid technological advancements—forces that feel beyond individual influence. Astrology and witchcraft offer a sense of agency within this perceived chaos.

These practices provide frameworks for understanding complex events through celestial cycles or energetic influences, suggesting patterns amidst randomness. Tarot readings can illuminate personal challenges with guidance on navigating them, while spellcasting rituals empower individuals to manifest desired outcomes—a tangible act in an otherwise overwhelming world. The desire to find meaning and purpose within a rapidly changing landscape is also driving this trend. Gen Z seeks spiritual connection beyond traditional institutions and finds solace in practices that emphasize self-discovery, intuition, and personal growth.

Finding Meaning in a Secular Age

But beyond fleeting trends and viral TikToks lies a deeper yearning driving Gen Z's interest in astrology and witchcraft—a search for meaning in an increasingly secular world. Traditional institutions of faith are losing their grip on younger generations, leaving many feeling adrift without a clear sense of purpose or connection to something larger than themselves. Astrology offers personalized narratives woven into the fabric of our lives, suggesting that even seemingly mundane events have cosmic significance and hidden patterns waiting to be uncovered. Witchcraft provides tools for self-discovery, empowerment, and creating intentional change—a tangible way to engage with a universe often perceived as indifferent or chaotic.

These practices offer solace in an age marked by uncertainty and rapid technological advancement. They provide frameworks for understanding complex emotions, navigating relationships, and making sense of the world around them. In essence, Gen Z is turning towards these ancient traditions not just out of curiosity but because they resonate with a fundamental human need—the desire to find meaning, connection, and purpose in an ever-shifting landscape.

For Generation Z, astrology and witchcraft offer more than just fleeting trends; they represent a deeply personal quest for meaning and agency in an ever-changing world. Whether it's finding solace in cosmic patterns or harnessing ancient wisdom through energy work, these practices empower young people to navigate uncertainty with intention and create their own narratives. As technology continues to bridge the gap between spirituality and everyday life, expect this exploration of self-discovery – guided by stars and spells – to deepen further, shaping a future where personal empowerment meets cosmic connection.